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Increasing awareness
Case
Project info
We designed a 10-day campaign on Danone’s Workplace (their communication platform): 10 days, 10 topics, 10 minutes. A daily scheduled post led viewers to a sample of what the program has to offer. To catch the eye in an often crowded timeline, these posts were enriched with custom made energetic GIFs. The campaign was enrolled at Danone Headquarters first. We delivered a full toolkit of instructions, files and media for other regions to roll-out their own campaigns independently.
During the campaign we tracked results based on date, content and geography. The campaign hit target! The content view rate went up by 300-400%, both for promoted and non-promoted content. And with a very high average view rate of 86%. This showed that the content was highly engaging, triggering users to continue using the program after the campaign. You only need to let them know it is there.
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Grote Bickersstraat 74-78
1013 KS Amsterdam
The Netherlands
+31(0)20 261 00 88
info@parcourslearning.com
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